Webinar: Panic at the disco – Being different in B2B
A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.
True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More
What do US companies really think of UK ones?
On 4th July, Independence Day to those in USA, I went to an event called “American Hustle: How US Markets View UK Companies” – here are some bite-size key learnings about how our friends across the pond view British businesses. The event was hosted by global law firm Squire Patton Boggs and took place atRead More