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Webinar: Panic at the disco – Being different in B2B

A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.

True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More

Posted by Octopus Group - August 18th, 2016

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What do US companies really think of UK ones?

On 4th July, Independence Day to those in USA, I went to an event called “American Hustle: How US Markets View UK Companies” – here are some bite-size key learnings about how our friends across the pond view British businesses. The event was hosted by global law firm Squire Patton Boggs and took place atRead More

Posted by Giles Shorthouse - July 13th, 2016

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