The Power of Social in B2B
There’s no denying it; social media is a powerful weapon in any B2B marketer’s arsenal. It can not only help brands communicate directly with their audiences, but it can also help to nurture relationships with prospects, and even contribute to the sales pipe.
Social video – What does the future hold?
Only a few weeks ago, the Twitter-owned platform, Vine announced it was “discontinuing its mobile app”, which came as a surprise to many; especially those who’d found their ‘fame’ via its six-second looping videos. So, with all the predictions for 2016 talking about the ‘rise of social video’, how can it be that one of the original video-first social platforms is soon to be no more?