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Top of B2B funnel

Top of the Funnel, Back of the Net: Why B2B Should Start At The Top

Did you know 63% of UK boardrooms rely more on content to help inform purchase decisions than they did a year ago?

The Top of the B2B funnel sets the context for the entire buyer’s journey.  It’s the most important territory in content marketing. Here are five reasons why it demands more attention! Read More

Posted by Billy Hamilton-Stent - September 25th, 2015

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marketing ROI in B2B tech and company culture

Is company culture blocking marketing ROI in B2B tech?

“A bad workman blames his tools.” But what if the problem doesn’t lie with the tools or how the worker is using them, but rather who they’re working with?

In our InTech report, which covers the state of B2B tech marketing in 2015, culture was twice as likely than technology to be the biggest barrier to return on investment (ROI).

Let’s look at the main ROI barriers for today’s tech marketer and how a shift in company culture can pave the way for better sales results. Read More

Posted by Mark Debenham - June 29th, 2015

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extending your public relations reach

6 Free Tools To Extend Your Reach In Tech PR

Many hats are worn by today’s PR professional.

When the PR one’s not worn, there’s a marketing hat, an events one, a social media hat, another for blogging, plus many more to don depending on the business need. The trend was explored in our Futureproofing The PR Department report, and, while it’s a compliment to public relations, it means that those in the industry need to work harder than ever to get their brand’s message across. Read More

Posted by Octopus Group - June 24th, 2015

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