WHAT’S IT ALL ABOUT?
Welcome to Future 5, our collaboration with Brand Republic, PR Week and Marketing to signpost the future of communications and celebrate innovation.
The Future 5 project started in 2010 and helps brands navigate the fast changing communications landscape by identifying the top 5 comms trends and showing how forward thinking campaign owners are exemplifying them. We hope it’s a source of inspiration for your own work.
Call it modern PR, marketing, digital…whatever your like. For us, it’s all of those; it’s a glimpse of what’s coming down the line.
THE BIG FIVE TRENDS
Together with the industry heavyweights at Brand Republic, PR Week and Marketing, the five trends that we have identified for 2013 are:
1. THE BIG IDEA
2. DATA & PLANNING
3. AUDIENCE PARTICIPATION
4. BRAND COLLABORATION
5. TECH INNOVATION
These are the award categories – you can find more details on each of them here. We believe they are also the pillars of a modern communications campaign or programme and should be at the heart of your own comms initiatives.
THE TREND SETTERS
Join previous participants like O2, Honda, Zopa, Brewdog, Cisco, Microsoft, Delloite, The Samaritans and Travelodge to inspire and be inspired.
We invite you to get involved with Future 5 – contribute, learn and showcase the best comms thinking.
CLICK HERE TO FIND OUT MORE