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Differentiation, debates…and Donald Trump!

On the day that Trump was announced as the new President-elect, we hosted a breakfast seminar with PRmoment on how to create a winning differentiation strategy…little did we know when we were planning it all those weeks ago that we’d be using Donald Trump’s election win as an example of how to stand out from the crowd!

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Posted by Catriona Macleod - November 10th, 2016

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Disruptors and unicorns and tech, oh my!

This summer, the PRCA staged a panel discussion, its aim was to extract the commonalities that seem to make brands positively disruptive in PR and Communications today. And who better to hear from than three brands with incendiary status in their own industries. Read More

Posted by Octopus Group - September 9th, 2016

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