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Differentiation, debates…and Donald Trump!

On the day that Trump was announced as the new President-elect, we hosted a breakfast seminar with PRmoment on how to create a winning differentiation strategy…little did we know when we were planning it all those weeks ago that we’d be using Donald Trump’s election win as an example of how to stand out from the crowd!

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Posted by Catriona Macleod - November 10th, 2016

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Four questions for CMOs

Four questions every CMO should consider about MarTech

You can’t dispute it, the marketing technology sector is booming. This month’s Technology For Marketing and Festival of Marketing events provided ample evidence of that. There’s plenty of tech to think about; from email marketing software, to marketing automation platforms, data providers, webinar technology, social listening tools, ABM platforms, and so on. And that, as you know, is only the half of it!

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Posted by Giles Shorthouse - October 31st, 2016

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Festival of Marketing

Forget the mud and wellies…step forward the Festival of Marketing!

Last week, I attended one of the biggest events in the marketing calendar; the Festival of Marketing down at Tobacco Dock in East London. Day Two of the festival promised an array of presentations from some of the biggest brands across multiple marketing disciplines, plus a controversial headline appearance by the “original influencer” herself (or so she was billed as), Katie Price.

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Posted by Catriona Macleod - October 12th, 2016

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Webinar: Panic at the disco – Being different in B2B

A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.

True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More

Posted by Octopus Group - August 18th, 2016

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