Differentiation, debates…and Donald Trump!
On the day that Trump was announced as the new President-elect, we hosted a breakfast seminar with PRmoment on how to create a winning differentiation strategy…little did we know when we were planning it all those weeks ago that we’d be using Donald Trump’s election win as an example of how to stand out from the crowd!
Webinar: Panic at the disco – Being different in B2B
A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.
True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More