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Top of B2B funnel

Top of the Funnel, Back of the Net: Why B2B Should Start At The Top

Did you know 63% of UK boardrooms rely more on content to help inform purchase decisions than they did a year ago?

The Top of the B2B funnel sets the context for the entire buyer’s journey.  It’s the most important territory in content marketing. Here are five reasons why it demands more attention! Read More

Posted by Billy Hamilton-Stent - September 25th, 2015

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Boredom and B2B websites

3 B2B websites that say “No!” to being boring

There’s a common misconception that some parts of B2B are inescapably boring – boring to write about and boring to read about. That no matter how hard you try, there are some things that refuse to be dressed up. You just can’t make analytics sexy… Read More

Posted by Natalie King - September 23rd, 2015

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a brilliant writer is part of an effective inbound marketing team

Does your inbound marketing team have the right writer?

“Don’t tell me the moon is shining; show me the glint of light on broken glass.”

It’s an Anton Chekhov quote that captures the ‘show, don’t tell’ advice of writing in a best practice kind of way – I heard it years ago and it’s stayed with me all this time. Chekhov practised what he preached with those words. I think the best kind of writing makes you feel something – it’s not enough to make it easy for the reader to understand what you’ve written, it has to stick in their memory too. Read More

Posted by Mark Debenham - September 20th, 2015

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video production stages

How To Manage A Video Project – Content Producer style

A key part of my role is to manage video projects for Octopus Group and its clients. The video could be anything from a lead generation piece, highlights from an event, company showreel, or online TV advert.

It’s a creative and rewarding process, but can be time-consuming and frustrating if you’re not fully prepared for each step, so I thought I would take to the blog to share some wisdom for the key stages of the video journey. Read More

Posted by Gerald Monteiro - September 17th, 2015

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