Does your inbound marketing team have the right writer?
“Don’t tell me the moon is shining; show me the glint of light on broken glass.”
It’s an Anton Chekhov quote that captures the ‘show, don’t tell’ advice of writing in a best practice kind of way – I heard it years ago and it’s stayed with me all this time. Chekhov practised what he preached with those words. I think the best kind of writing makes you feel something – it’s not enough to make it easy for the reader to understand what you’ve written, it has to stick in their memory too. Read More
How To Manage A Video Project – Content Producer style
A key part of my role is to manage video projects for Octopus Group and its clients. The video could be anything from a lead generation piece, highlights from an event, company showreel, or online TV advert.
It’s a creative and rewarding process, but can be time-consuming and frustrating if you’re not fully prepared for each step, so I thought I would take to the blog to share some wisdom for the key stages of the video journey. Read More