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the pressures of management in the premier league and that of chief marketing officers with both having to achieve short-term and long-term success

Are marketers getting bad advice from the Premier League?

You know those connection updates in LinkedIn’s news feed –  “Congratulate whatshisface on the new job” – my soft cuddly centre secretly likes them because they bring a welcome touch of personalisation and sentiment to our occasionally harsh B2B universe. Read More

Posted by Pete Hendrick - March 17th, 2016

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Getting the attendtion of the chief information officer

How to get your LinkedIn page under the nose of the CIO

You’ll never get a second chance to make a first impression.

People often make their judgement within the first few seconds of an initial encounter. While it’s possible to gradually overcome a negative perception over the course of several meetings, it’s so much easier if you get it right first time. Read More

Posted by Mark Debenham - October 1st, 2015

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Most Influential Factors For B2B Tech Buyers

The 3 Most Influential Factors For B2B Tech Buyers

There’s a feeling of doubt many marketers get at some point. You’ve just finished planning a campaign from start to finish and are about to go live, when you wonder: Is this going to work? Will this encourage the buyers to actually buy or have I missed something? Read More

Posted by Octopus Group - May 29th, 2015

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