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Getting intimate with your prospects

St Valentine’s Day – a day associated with love and relationships. And in B2B, it’s all about the chemistry that buyers have with suppliers that makes the difference between “I’d like to see you again” and “I think we should break up…”.

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Posted by Catriona Macleod - February 14th, 2017

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Learn how to thrive, and not just survive

Every marketer sets out with the same dream of trying to change the world (ok, perhaps a tad extreme but we’re ambitious folk); but essentially, it’s the sort of creative, visionary marketing that sets the world alight that we strive for.

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Posted by Catriona Macleod - January 18th, 2017

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16.12.16 – The week in B2B marketing & tech

In the last review of 2016, we delve into the stories that have dominated the tech and B2B industry this week, including 2017’s top 5 marketing technology trends, news that one billion accounts have been affected by a Yahoo hack, and Google’s most popular search terms of 2016.

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Posted by Catriona Macleod - December 13th, 2016

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