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desirable skills in tech marketing

What kind of marketer is the most desirable in B2B tech?

If I were to ask 10 marketers ‘what are the most important marketing skills to be successful in today’s B2B tech sector?’, I’d probably receive 10 different answers.

It’s a subjective topic so that’s to be expected. But can certain skills be prioritised over others?

New research from InTech suggests that marketers with a strategic mind and a knack for storytelling have the edge in the B2B tech sector. Read More

Posted by Mark Debenham - July 27th, 2015

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The power of questions and how to be a B2B curious marketer

The power of questions (and how to be a curious marketer)

Call it nosy, I prefer curious, but there’s nothing like a really good question.

You know the ones I mean. The ones that really make you think.  Even the incessant “why, why, why?” you get from children can make you think differently and get to the root cause or meaning of something. Read More

Posted by Suzy Timms - July 21st, 2015

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6 Tips For Getting The Most Out Of A PR Internship

6 Tips For Getting The Most Out Of A PR Internship

Starting at a PR and marketing agency as a graduate intern can seem quite daunting. Not only are you being introduced to new tasks, but you are also greeting a sea of new faces.

I’ve been interning at Octopus Group for a month now, and with two previous internships at other companies under my belt, I have formed a list of my six top tips to make a good impression as an intern in public relations: Read More

Posted by Aimee Phillips - July 6th, 2015

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