What kind of marketer is the most desirable in B2B tech?
If I were to ask 10 marketers ‘what are the most important marketing skills to be successful in today’s B2B tech sector?’, I’d probably receive 10 different answers.
It’s a subjective topic so that’s to be expected. But can certain skills be prioritised over others?
New research from InTech suggests that marketers with a strategic mind and a knack for storytelling have the edge in the B2B tech sector. Read More
6 Tips For Getting The Most Out Of A PR Internship
Starting at a PR and marketing agency as a graduate intern can seem quite daunting. Not only are you being introduced to new tasks, but you are also greeting a sea of new faces.
I’ve been interning at Octopus Group for a month now, and with two previous internships at other companies under my belt, I have formed a list of my six top tips to make a good impression as an intern in public relations: Read More