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how do you know which type of Twitter ad is best for your campaign goal? Here’s an overview of the different Twitter ad options, which we’ve taken from our social PPC in B2B guide.

How to pick the best Twitter ad type for your campaign goals

Twitter’s 140-character limit not only encourages users to tweet succinctly, but also gives it a witty ‘breaking news’ feel. And that fast pace can be powerful for B2B marketers who are looking to add some social buzz to their PPC campaigns with the Twitter’s Ads model. Read More

Posted by Mark Debenham - January 8th, 2016

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Amplifying your LinkedIn strategy: How to ensure your content is reaching your decision-makers

Amplifying your LinkedIn strategy: How to ensure your content is reaching your decision-makers

So you are active on LinkedIn, you have your company page set up and regular posts going out, and you are maybe posting in a few groups and writing a few posts for Pulse, LinkedIn’s blogging network. You may be receiving the odd like and comment here and there, and you know your posts are getting clickthroughs. But who is actually reading and clicking through on your posts? Read More

Posted by Tom Jinks - June 19th, 2015

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