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Learn how to thrive, and not just survive

Every marketer sets out with the same dream of trying to change the world (ok, perhaps a tad extreme but we’re ambitious folk); but essentially, it’s the sort of creative, visionary marketing that sets the world alight that we strive for.

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Posted by Catriona Macleod - January 18th, 2017

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Social video – What does the future hold?

Only a few weeks ago, the Twitter-owned platform, Vine announced it was “discontinuing its mobile app”, which came as a surprise to many; especially those who’d found their ‘fame’ via its six-second looping videos. So, with all the predictions for 2016 talking about the ‘rise of social video’, how can it be that one of the original video-first social platforms is soon to be no more?

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Posted by Katie Cairns - November 22nd, 2016

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How to get your marketing mojo back

As a modern marketer, keeping your core marketing activities ticking along is hard work. With so many bosses to answer to, campaigns to execute and channels to maintain a presence on, it’s tough to just keep your head above the water. Read More

Posted by Octopus Group - September 2nd, 2016

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Marketers sleepless about social

A recent study by Marketing Week has shown that social media is the most popular channel for marketers looking to drive brand engagement. This may not come as a surprise, thanks to the recent innovations in the social media sphere and the launch of new products (step forward Snapchat and Instagram). Read More

Posted by Catriona Macleod - August 19th, 2016

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