Event for in-house PR professionals on the impact of effective comms on sales | 8.30am, 16th March
How does a company’s communications affect its sales numbers? Read MoreRead more
Luck of the Irish…? The rise and rise of Web Summit
A few weeks ago I made the annual pilgrimage to ExCel for IP Expo 2015. After missing it last year – and hearing a few negative reviews about 2014’s show – my expectations were moderate. I was therefore pleasantly surprised about the number of delegates, quality of speakers and general buzz of the show. Read MoreRead more
Top of the Funnel, Back of the Net: Why B2B Should Start At The Top
Did you know 63% of UK boardrooms rely more on content to help inform purchase decisions than they did a year ago?
The Top of the B2B funnel sets the context for the entire buyer’s journey. It’s the most important territory in content marketing. Here are five reasons why it demands more attention! Read MoreRead more