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Getting the attendtion of the chief information officer

How to get your LinkedIn page under the nose of the CIO

You’ll never get a second chance to make a first impression.

People often make their judgement within the first few seconds of an initial encounter. While it’s possible to gradually overcome a negative perception over the course of several meetings, it’s so much easier if you get it right first time. Read More

Posted by Mark Debenham - October 1st, 2015

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Most Influential Factors For B2B Tech Buyers

The 3 Most Influential Factors For B2B Tech Buyers

There’s a feeling of doubt many marketers get at some point. You’ve just finished planning a campaign from start to finish and are about to go live, when you wonder: Is this going to work? Will this encourage the buyers to actually buy or have I missed something? Read More

Posted by Octopus Group - May 29th, 2015

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no-no habits that B2B tech marketers can take note of and a few quick tips to help kick them to the curb

What Habits Do Tech Marketers Need To Kick?

From tangled earphones to people who make loud chewing noises when they eat, we’ve all got our pet peeves. Some are easy to prevent, others are harder to stop.

The IT industry is no exception. In our Tech Heads report, we asked IT directors what frustrates them about tech vendor content marketing. Here are some no-no habits that B2B tech marketers can take note of and a few quick tips to help kick them to the curb. Read More

Posted by Mark Debenham - May 22nd, 2015

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