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The Power of Social in B2B

There’s no denying it; social media is a powerful weapon in any B2B marketer’s arsenal. It can not only help brands communicate directly with their audiences, but it can also help to nurture relationships with prospects, and even contribute to the sales pipe.

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Posted by Leticia Borges - January 25th, 2017

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how do you know which type of Twitter ad is best for your campaign goal? Here’s an overview of the different Twitter ad options, which we’ve taken from our social PPC in B2B guide.

How to pick the best Twitter ad type for your campaign goals

Twitter’s 140-character limit not only encourages users to tweet succinctly, but also gives it a witty ‘breaking news’ feel. And that fast pace can be powerful for B2B marketers who are looking to add some social buzz to their PPC campaigns with the Twitter’s Ads model. Read More

Posted by Mark Debenham - January 8th, 2016

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