Is company culture blocking marketing ROI in B2B tech?
“A bad workman blames his tools.” But what if the problem doesn’t lie with the tools or how the worker is using them, but rather who they’re working with?
In our InTech report, which covers the state of B2B tech marketing in 2015, culture was twice as likely than technology to be the biggest barrier to return on investment (ROI).
Let’s look at the main ROI barriers for today’s tech marketer and how a shift in company culture can pave the way for better sales results. Read MoreRead more