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marketing ROI in B2B tech and company culture

Is company culture blocking marketing ROI in B2B tech?

“A bad workman blames his tools.” But what if the problem doesn’t lie with the tools or how the worker is using them, but rather who they’re working with?

In our InTech report, which covers the state of B2B tech marketing in 2015, culture was twice as likely than technology to be the biggest barrier to return on investment (ROI).

Let’s look at the main ROI barriers for today’s tech marketer and how a shift in company culture can pave the way for better sales results. Read More

Posted by Mark Debenham - June 29th, 2015

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extending your public relations reach

6 Free Tools To Extend Your Reach In Tech PR

Many hats are worn by today’s PR professional.

When the PR one’s not worn, there’s a marketing hat, an events one, a social media hat, another for blogging, plus many more to don depending on the business need. The trend was explored in our Futureproofing The PR Department report, and, while it’s a compliment to public relations, it means that those in the industry need to work harder than ever to get their brand’s message across. Read More

Posted by Octopus Group - June 24th, 2015

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Amplifying your LinkedIn strategy: How to ensure your content is reaching your decision-makers

Amplifying your LinkedIn strategy: How to ensure your content is reaching your decision-makers

So you are active on LinkedIn, you have your company page set up and regular posts going out, and you are maybe posting in a few groups and writing a few posts for Pulse, LinkedIn’s blogging network. You may be receiving the odd like and comment here and there, and you know your posts are getting clickthroughs. But who is actually reading and clicking through on your posts? Read More

Posted by Tom Jinks - June 19th, 2015

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numbers and stories

Once upon a stat…5 ways numbers can tell a story

I have a confession.

Scarred by algebra and formidable maths teachers, I have a bit of a love-hate relationship with numbers, as I think many of us do.  Fast forward (ahem…) a couple of decades, and I see numbers from a whole new perspective. Read More

Posted by Suzy Timms - June 19th, 2015

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