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Webinar: How do you solve the problems of a sleepless CMO?

Posted by Octopus Group - June 9, 2016

Why are businesses taking longer to make purchasing decisions? Sign up to our webinar to find out what marketers can do to resolve this trend.

In our digital world of speed and convenience it doesn’t make sense that anything should take longer, yet our Tech Heads study shows that 54% of B2B buyers state that they take longer to make decisions about buying products and service.

Check out the webinar below to find out:

  • What’s keeping marketers awake at night
  • What’s delaying prospects’ buying decisions
  • Ways to tell your brand’s story in a new way to awaken your buyers

Our 2015 Tech Heads study looked at why B2B buying cycles were getting longer, and 2016’s report explores the impact that trend is having on marketers.

It found that today’s CMOs are six times more likely to lose sleep than gain it compared to previous years, and are having to be more creative than ever to outwit their competitors. With the majority of them under increased pressure to hit targets, 90 per cent of CMOs say they’re having to be more creative than ever to compete.

This trend has given rise to the ‘Sleepless CMO’. You can also download a copy of Tech Heads – The Sleepless CMO here

About the webinar host

Billy Hamilton Stent client strategy director at octopus groupBilly Hamilton-Stent is a founder of Octopus Group with 20 years’ experience in the fields of research, marketing and communications.  As client strategy director for the business he is responsible for strategic input to client planning, developing customer/audience insights and generating creative marketing campaigns that drive sales.

Billy has worked with numerous IT brands since the early days of Octopus, from VC-backed start-ups to the uber-brands of the IT establishment. He has worked with seven of the 10 largest tech firms.



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