Bluetooth SIG: Bluetooth Breakthrough Awards
We were asked to raise the profile of the annual Bluetooth Breakthrough Awards. The campaign was designed to increase entrants, with particular focus on their inaugural student category, and then place the winners in the limelight at MWC.
We targeted the UK and German markets with a supercharged judging panel, recruiting high profile national newspaper judges. It was also targeted at the student community, using digital assets such as infographics and tailored web buttons on sponsor websites to encourage entries. The campaign culminated in shortlisted products being presented at MWC’s Pepcom event, with everything from connected basketballs to blood pressure monitors involved.
- 25% increase in traffic to the website compared to the same period last year
- 200 plus media interacted with the SIG during MWC’s Pepcom
- 30% increase in award entries compared with the previous year
- 250+ pieces of coverage generated across EMEA
Influencer engagement, audience building, content creation