Brand to Sales. Timing and Rhyming
Is this a guide for sales people to better understand marketing? Or a guide for marketeers to better understand sales?
Both!
Sales and marketing often see the world differently. It’s not that they have opposing views. The fundamental reason for any disconnect is that sales and marketing are, pretty much, different. Content can be a surprising broker in the process of bringing sales and marketing together. Here’s why.
An underlying challenge that sets sales and marketing at odds is timing. Most businesses want to sell in a hurry. Marketing is a courtship, a ceremony, and it takes time. What we often talk about as a ‘funnel’ in sales and marketing terms can also be seen as a clock. ‘Tick Tock.’
The hour hand of brand, drives the minute hand of contact which drives the second had of sales. The cogs all work in dependence upon the other and are geared in unison. If only!
