The PR Job Spec of the Future
Don’t like change? Time to change career.
Don’t worry. We’re not telling you to get out of PR. The next few years is when it’s going to get even more interesting!
However, a few of you out there that like the status quo may need to put your seat belt on. The days of ‘PR’ and ‘media relations’ being inter-changeable are over. Getting onto the front page of the FT is no longer the Holy Grail. PR and marketing teams are now even talking to each other!
And as a result, the skill set and responsibilities of the PR professional of the future will be radically different.
In The Job Spec of the Future, we discuss the good, the bad and the downright ugly of the changing PR role.
