Free report: Tech Heads – The Sleepless CMO

We spoke to 400 B2B decision-makers and 100 CMOs about digital marketing and purchasing...this is what we found out

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Why are businesses taking longer to make purchasing decisions? In our digital world of speed and convenience it doesn’t make sense that anything should take longer

Billy Hamilton-Stent – Client Strategy Director, Octopus Group

In our annual Tech Heads study of B2B buyers and decision-makers we investigated the impact longer purchasing decisions were having on marketers.

Today’s CMOs are six times more likely to lose sleep than gain it, compared to previous years. With the majority of them under increased pressure to hit targets, 90% of CMOs say they’re having to be more creative than ever to compete. 

Download this report to discover:

  • What keeps marketers awake at night
  • What delays the buying decisions of your prospects
  • How to sleep better by making the connection between the two!
  • How to tell your brand’s story in a new way that will awaken your buyers