We know we work hard...
We just need the best metrics to show it

Next time you’re presenting your department’s progress to your boss, don’t give them per-post Facebook engagement, or any other ‘softer’ metric. Give them what they want to see: KPIs that affect the bigger picture and your bottom line.

Learn how to show:

• The price you pay to acquire a new customer

• How much of the customer pie you can claim

• The relationship between the lifetime value of a customer and cost of creating them

• The time it takes to earn back the cost of acquiring customers

• Percentage of new business that’s directly driven by marketing

• Marketing’s influence on leads during the buying cycle