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The ‘sleepless CMO’ – Tech Heads 2016 launch event, 1pm on 12th May

Posted by Octopus Group - April 18, 2016

How can the sleepless CMO keep their buyers awake?

That’s one of the B2B marketing challenges to emerge from Tech Heads. Tech Heads is our research report into B2B content marketing trends among CMOs and buyers in the technology and professional services sectors.

We’ve analysed this year’s trends, and found that CMOs are working tirelessly to stay ahead of shifts in the tech, creative and financial landscapes, and pull away from their business’s competitors…but 65% of buyers struggle to differentiate between what’s on offer.

We’ll be launching the report on Thursday 12th May at Home House, one of London’s most exclusive members’ clubs, revealing more insights as well as practical takeaways to help marketers awaken their buyers.

You can book your ticket via the ‘Register’ button below (NB. This event is limited to in-house senior marketing and PR executives in the technology and professional services sectors).

Here’s the agenda for the event


Drinks reception and light lunch

1.30 – 2.30pm

Presentation on the key findings from Octopus Group’s Client Strategy Director Billy Hamilton-Stent

Panel discussion with;

  • Tim Hughes – Social selling pioneer from Oracle
  • Joel Harrison – Editor-in-Chief, B2B Marketing
  • Paul Gibson – Regional VP EMEA at Demandbase

2.30 – 4.30pm

Networking drinks

Who should attend

This event is limited to senior in-house marketing and PR executives in the technology and professional services sectors.


1pm to 4.30pm Thurs 12th May 2016


Home House – In The Parlour Room
20 Portman Square, London, W1H 6LW

Check out the highlights from last year’s event in the video below:

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