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Post-Event: How to turn your employees into brand advocates

Posted by Octopus Group - July 4, 2016

Last Tuesday our Client Strategy Director, Billy Hamilton-Stent, spoke at a PRmoment event about how businesses can turn their staff into a communication asset – check out his deck from the event.

The event took place at The Century Club in London and was attended by in-house corporate comms professionals. During his talk, Billy spoke about using social media to build a culture of brand advocacy across the business through:

  • A persona-based analysis of key stakeholders – what really makes them tick and how to tap into it to gain their support
  • Gamifying social media to unify the whole company in promoting the brand through social selling
  • Making brand evangelists of senior execs that currently have limited engagement with the rest of the team

Check out the presentation deck from the event:

Using social to build a culture of brand advocacy across the business from Octopus Group

After the presentation, Billy was joined by Jessica Brookes (Diversity & Inclusion Director, Europe, Avanade), Lottie Gunn (Leader Internal Comms Practice, Ellwood and Atfield and previously Head of Internal Comms, BAE) and Julie McCallum (EMEA Communications Manager, CA) for a panel discussion on:

  • The most successful techniques for maximising the positivity of employees
  • Whether company culture is still the most important element of internal communications
  • The role of technology in employee engagement
  • The most effective employee roles in external communications
  • Coordinating the efforts of the comms team, the sales team and the HR department

If you’re interested in attending future marketing and PR events, then email

For more insight on staying ahead of the curve in public relations, download our eGuide on Futureproofing The PR Department

Download Futureproofing The PR Department

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