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Event for in-house PR professionals on turning staff into brand advocates | 6pm, 28th June

Posted by Octopus Group - May 25, 2016

Can you build a culture of brand advocacy across your business using social media?

We think you can, and on 28th June we’ll be explaining how your company can do so too – our Client Strategy Director Billy Hamilton-Stent will be speaking about the topic at PRmoment’s event: How to make your employees a communications asset.

Employess are the most valuable asset of the vast majority of businesses today – at this seminar we will examine the strategies and structure required to ensure your people are not just aligned, but buy into the communications objectives of your business.

Billy will be speaking about:

  • Persona based analysis of your key stakeholders – what really makes them tick and how you can tap into it to get their support
  • How you can gamify social media to unify the whole company in promoting the brand through social selling
  • How you can make brand evangelists of senior execs that currently have limited engagement with your team

You can book a ticket via the Register button below:

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The seminar is taking place at 6pm on 28th June and is being held at The Century Club in London.

Here’s the agenda for the evening:

6.00pm Registration

6.30pm Chaiperson introduction – Ben Smith, Founder, PRmoment

7.05pm Using social to build a culture of brand advocacy across the business – Billy Hamilton-Stent, Director, Octopus Group

7.30pm Shaping customer perceptions through digital technologies – Ashish Babu, Director of Communications – UK & Europe, Tata Consultancy Services

7.55pm Case Study: How PR impact the sales of Western Digital – Paul Wooding, Director of Public Relations, EMEAI, WD (A Western Digital company)

8.20pm Chairpersons closing remarks

8.25pm Drinks, canepes and informal networking


Register for a ticket to the event here



More about Billy Hamilton-Stent

Billy Hamilton Stent client strategy director at octopus groupBilly Hamilton-Stent is a founder of Octopus Group with 20 years’ experience in the fields of research, marketing and communications.  As client strategy director for the business he is responsible for strategic input to client planning, developing customer/audience insights and generating creative marketing campaigns that drive sales.

Billy has worked with numerous IT brands since the early days of Octopus, from VC-backed start-ups to the uber-brands of the IT establishment. He has worked with seven of the 10 largest tech firms.


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