Thales: DNA of Training

Thales Learning & Development wanted to find its own identity. They were keen to become unique and move away from the images of smiling faces and hand-shakes that are synonymous with training consultancies. We decided to rework everything from their messaging to their website.


Beginning with a brand workshop, we rebuilt the brand from the ground up. We created a new brand book, including fresh imagery, messaging and values. The project culminated in the design, build and population of a brand new website.


  • New brand book was successfully rolled out across the entire business
  • Over 200 web pages successfully built and populated


Planning & integration, brand development, audience building, content creation, demand generation

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