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The week in B2B marketing and tech – 27.01.17

Every week we round-up the latest news in B2B marketing and tech. This week, we explore UK tech’s reaction to the Supreme Court ruling, why social media is falling short of B2B marketers expectations and news of Alibaba’s recent acquisition.

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Posted by Catriona Macleod - January 27th, 2017

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The Power of Social in B2B

There’s no denying it; social media is a powerful weapon in any B2B marketer’s arsenal. It can not only help brands communicate directly with their audiences, but it can also help to nurture relationships with prospects, and even contribute to the sales pipe.

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Posted by Leticia Borges - January 25th, 2017

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Learn how to thrive, and not just survive

Every marketer sets out with the same dream of trying to change the world (ok, perhaps a tad extreme but we’re ambitious folk); but essentially, it’s the sort of creative, visionary marketing that sets the world alight that we strive for.

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Posted by Catriona Macleod - January 18th, 2017

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