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2017Predictions

Virtual reality, machine learning, and more: Our 2017 predictions

It’s that time of year when we all look to our crystal balls to predict what will happen in the B2B industry next year. This year, we’ve asked some of our esteemed colleagues to share some insights into what they think will happen in the following areas; Creative, PR, Digital, Research and Content Marketing.

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Posted by Octopus Group - December 16th, 2016

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Data decathlon – Five simple ROI boosters

The value of research in the B2B marketing mix goes way beyond the stats. Great research insights should impact the business at different levels and it’s up to marketers to run, skip and hop through the data decathlon to find that illusive competitive edge.

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Posted by Catriona Macleod - December 14th, 2016

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16.12.16 – The week in B2B marketing & tech

In the last review of 2016, we delve into the stories that have dominated the tech and B2B industry this week, including 2017’s top 5 marketing technology trends, news that one billion accounts have been affected by a Yahoo hack, and Google’s most popular search terms of 2016.

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Posted by Catriona Macleod - December 13th, 2016

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09.12.16 – The week in B2B marketing & tech

This week, we bring you news of Microsoft’s biggest ever acquisition, a new tech supergroup on a mission to amplify virtual reality initiatives, and how to use Snapchat to enhance your B2B marketing campaign through compelling storytelling.

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Posted by Catriona Macleod - December 9th, 2016

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