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Four questions for CMOs

Four questions every CMO should consider about MarTech

You can’t dispute it, the marketing technology sector is booming. This month’s Technology For Marketing and Festival of Marketing events provided ample evidence of that. There’s plenty of tech to think about; from email marketing software, to marketing automation platforms, data providers, webinar technology, social listening tools, ABM platforms, and so on. And that, as you know, is only the half of it!

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Posted by Giles Shorthouse - October 31st, 2016

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The BMC

Octopus Group joins the Business Marketing Club

In the last few years, B2B marketing has come on leaps and bounds as the industry continues to challenge the preconception of it being the poorer cousin of consumer marketing. In fact, we think it’s a rather exciting time to work in B2B and as such, we’re thrilled to have recently joined the Business Marketing Club (BMC) – a growing association with a mission to drive the B2B marketing industry forward.

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Posted by Catriona Macleod - October 17th, 2016

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Festival of Marketing

Forget the mud and wellies…step forward the Festival of Marketing!

Last week, I attended one of the biggest events in the marketing calendar; the Festival of Marketing down at Tobacco Dock in East London. Day Two of the festival promised an array of presentations from some of the biggest brands across multiple marketing disciplines, plus a controversial headline appearance by the “original influencer” herself (or so she was billed as), Katie Price.

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Posted by Catriona Macleod - October 12th, 2016

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